Choice travel

Challenge

Choice Hotels needed to increase inbound traffic and bookings to its properties across the U.S.

Solution

A monthly content program that offered travel tips, budget destinations, and trip inspiration in the form of articles, listicles and graphics. Organic search brought in visitors via 50 new pieces of content per year. Content was regularly optimized based on analytics.

Results

—Grew organic traffic 13% in 2019

—Same-session bookings steadily increased over a two year period (2018 – 2020)

—Increased same-session bookings 37% from 2018 to 2019

—In 2019 state landing pages like FL, CA, NC, Texas and NY tripled in views

The work

See the full page as a PDF.

Video content campaigns

My team also developed video campaigns that showcased new Choice properties and value props. Examples include:

Travel where it matters

Go further, Stay closer.

Loyalty program landing page

I wrote and creative directed a page that communicated their loyalty program in a new, audience-centric way.