Challenge:
Choice Hotels wanted to show how their new luxury hotel brand, The Ascend Collection, allows travelers to experience destinations just like a local.
Solution:
Videos that take viewers through a series of unique, off-the-grid travel experiences within a single destination (Boston, Brooklyn, Napa Valley). Each video starts and ends at the Ascend Hotel in that city. We shot in first-person perspective to show how each hotel is your “doorway” to the destination.
Todd Eckle 