As a creative leader and writer/editor that has led brand storytelling, ad campaigns and content programs for some of the biggest brands in the world, I can quickly plug into your existing marketing or creative team and add value. I’m currently accepting projects and assignments for Q4 2023 and Q1 2024.

Contact me to get started.

Content Strategy

– Brand storytelling and content program set-up and best practices
– Editorial content planning and calendars
– Content extension recommendations
– Channel recommendations

Creative Direction

– Concepting for campaigns or content series
– Editorial program or campaign oversight
– Asset oversight (Social, Video, Motion, Article, Copy)

Story Sourcing

– Sourcing, interviewing and categorization of brand story leads from your customers, employees, and communities, plus recommendations on how to execute

Copywriting and Editing

– Video scripts
– Brand journalism, editorial, articles and thought leadership content
– Employee, customer and community storytelling
– Advertising and Display
– Paid and organic social media
– Ghostwriting for LinkedIn
– CRM/Email writing
– Product description pages

My subject matter expertise and experience:
Financial services (B2C and B2B), technology (B2C and B2B), steel (B2B), travel (B2C), employer brands (B2E), mobile technology and 5G, apps, music, film, parenting, outdoors, education, politics, and mindfulness

Content and Story Optimization

– If you have performance metrics, SEO targets or analytics I can make (or recommend) strategic updates to your ads or content.

Design and Art Direction

With the help of my freelance creative partner, we can deliver assets like:

– Motion social graphics and animated gifs
– Video storyboards
– CRM/Email layouts
– Layouts for print, collateral, magazines, reports and white papers

Video Production and Animation

– I can produce simpler social content on my own but have a suite of trusted partners I bring in to execute higher levels of production and more ambitious videos.

Ready to discuss your project or needs?