CHALLENGE
Truist was a new financial services brand (a merger of SunTrust and BB&T) that wanted to demonstrate the impact of their corporate purpose: To inspire and build better lives and communities.
SOLUTION
Brand journalism, short documentaries and storytelling brought to life the lives of people who have been impacted by Truist’s purpose. “On Purpose” content was distributed by social media, email and executive communications.
THE WORK
SOCIAL CONTENT
On Purpose stories get distributed across the brand’s social media handles to serve a variety of goals and themes.
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Todd Eckle 