Challenge

Truist needed to show their unique approach to commercial banking. It was important to demonstrate their financial expertise, understanding of mid-size business owners and to embody their true-to-life brand theme of “care.”

Solution

My team and I researched dozens of client leads and conducted pre-interviews to find the right stories. Each story-driven case study supported a pillar within our 7-point content strategy, ensuring the topics we addressed met the needs and interests of our target audience.

We also designed a branded backdrop that allowed Truist to have a tangible, consistent presence within each real-world story, no matter where we filled.

The stories fueled a B2B paid media campaign (Social and Display) and ran on streaming services like Hulu.

Example stories

O’DORISIO CARPENTRY AND CONCRETE

See the full story and landing page

PALM BEACH CAST STONE

See the full story and landing page

The campaign

To see more work within the full content campaign, including editorial, white papers, email and social, see Imagine tomorrow. Build it today.