Challenge:

Walmart wanted custom geo-filters to appear in all 5,000 U.S. stores throughout 2017. Snap filters needed to align to current brand standards but also use modern, millennial language. They needed to complement in-store campaigns but not be overly “salesy”.

Solution:

Planned and designed weekly geo-targeted photo filters for every Walmart store in the U.S. Increased impressions 35% and shares 23% and from the previous year (2016).

Examples: