#MorningCoffee

Challenge:

While leading Mobile Living, Verizon’s content marketing hub, I led the creation of immersive, multimedia stories that showed the real world impact of connectivity on everyday life. The goal was to increase site engagement and show the value of Verizon plans and products.

Solution:

For the story #MorningCoffee, we partnered with photographer Nick LaVecchia and followed him on one of his pre-dawn sunrise shots. TOS increased and visitors were proven to add more to cart.

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