Same-day social for July 4th

Challenge:

While in New Orleans shooting and sharing same-day videos for the Essence Festival, we wanted to create something uniquely Verizon that they could share for the Fourth of July.

Solution:

Get Curtis Fields, the first “smartphone musician” to play the National Anthem in Louie Armstrong park. This video was shot and edited on the fourth, coupled with post copy and sent out to the world, all on the same 98-degree day.