Photo credit: Ryan Donnell
Hey there!
I’m a boutique agency owner and Group Creative Director (Copy) based out of Greensboro, NC. My expertise is in content marketing and strategic brand storytelling. I’ve helped conceive and lead major content programs (industries include financial, technology, retail, healthcare, steel and travel) and have led the development of scripted and documentary brand films.
As a GCD Copy at Pace, I grew large agency accounts (Verizon, Walmart, Truist) and led story-driven, integrated marketing campaigns that built trust and inspired audiences to act.
I’m experienced in B2C and B2B and have led employee brand (B2E) content programs, too, including one of the largest in the world for Walmart.
At MOD in Philadelphia, I led as interim Executive Creative Director (ECD), optimizing team structure and processes, and aligning the team on our mission.
Lately, I’ve been experimenting with marketing workflows using AI that can help companies scale and create more efficiently.
Atomic Heart
In 2025, I launched my own creative marketing agency, Atomic Heart, based in Greensboro, NC. Our focus is:
—Strategic brand storytelling that wins customers’ hearts and minds
—Performance marketing that builds long-term relationships and delivers results
—World-class creative services across digital, social, print and video
To discuss a project, connect with me on AtomicHeart.co.
Contract and consulting services
I support other agencies and clients as a contractor or consultant, too. To discuss your project needs, connect with me here.
Work samples
My portfolio never keeps up with my work, so if you’d like to see specific examples or have a question, let me know.
A bit more about me—since you asked
My mission: Lead and support strategic creative teams that create purpose-driven content, brand stories, and campaigns with great results
A core belief: Happy people create better work.
Past and current clients: PepsiCo, Walmart, Meta, Verizon, Truist, CVS Health/Aetna, Comcast, Xfinity, Comcast Business, Interstate Batteries, AAA, Nucor, WorkDay, Choice Hotels, 3M, Wells Fargo, Brighthouse Financial, Four Seasons, Gerber, Revance Aesthetics, AREA15, Snoop Dogg
Results: Higher conversion rates, bigger page views, engaged audiences, growing clients, new followers, and happy teams that set the tone, build your culture, and create change.
Awards: Content Marketing Agency of the Year at Pace (2023, 2021, 2016, 2013), Marcom Awards – Best Video Series for Truist Client Stories (2023), Marcom Awards – Creative Writing for The Purple Papers (2023), Addy for Branded Film (2019), Pearl Awards Best Design – Walmart World (2017), W3 Awards Best Interactive Video (2015), CCC Best Web Feature (2014), CCC Best How to Article (2014)
Origin story: I came up on the writer side, but my first love has always been ideas. Curiosity led me across disciplines. A self-learner, I moved from writing to editing, design to coding, from SEO to social, and on to brand filmmaking and AI. I’ve always believed hands-on experience is key before leading a team. My biggest learning along the way has been that people matter most. And team culture is what drives the success of any project, brand or company.
The secret sauce: I can speak to creative and strategy, and I’m comfortable leading editorial publishing or an integrated ad campaign. I bring a fountain of on-strategy ideas but can also get them produced.
Leadership style: I lead by example and believe a leader should serve those on his or her team, bringing out each person’s strengths. Everyone is represented and heard. Simple processes improve everyone’s output.
Content I have experience in: Brand films, documentary video, podcasts, VR video, articles, interviews, social posts and series, Snap filters, infographics, motion graphics, email, subscription boxes, web sites, magazines, content programs, event activations and capture, event booths, display ads, scripts, white papers, LinkedIn ghostwriting, customer stories, employee stories, books, museum experiences, names, taglines, brand messaging frameworks, music
Personality and emotional intelligence:
– Calm, cool, and creative under pressure
– StrengthsFinder: Connectedness, Strategic, Ideation, Empathy, Adaptability
– Enneagram 9: The Peacemaker—Able to see all perspectives and then build consensus
– Myers Briggs: INFP, outgoing introvert
Full resume available upon request.
Todd Eckle 