Challenge

Interstate Batteries wanted to build awareness and credibility by offering car advice and tips to their consumer audience.

Solution

We pitched and cast two mechanic influencers and crafted a video series around their personalities. The show fueled an integrated, multi-channel campaign with social, display, and blog content.

The work

:30 Show teaser for social

Episode 1: The Commuter | Full length

:30 Social teaser for Episode 1

Social content

Display

Series landing page

View the full landing page via PDF.

Then 2020 happened …

My team pivoted and shot the two influencers remotely, adjusting our subject matter to meet the times: How do you keep your battery fresh when you car’s been in your driveway for months?