Challenge
Hill Beverage Co (co-owned by Snoop Dogg) was entering the crowded cannabis beverage category and needed to stand out.
Solution
I led a team that concepted a new line of products, merchandise, SEO-optimized web design, and an influencer strategy — all in support of a 4/20 campaign launch.
Exclusive, influencer-only cans were designed to support a 4/20 launch. 
The site announced a new partnership with DoorDash. 
Top photo credit: Hill Beverage Co / Snoop Dogg
Todd Eckle 