CHALLENGE

AREA15 was exploring the creation of an overarching brand story that could bring their unique, immersive Las Vegas experience to life. They needed a strategy that showed how a narrative could serve all aspects of their business — as well as how and where it could publish.

SOLUTION

I created a storytelling strategy that showed how an original graphic novel could reinforce AREA15’s purpose and values, publish across their ecosystem of channels, target a Gen Z audience, and ultimately serve the goals of different business units with awareness, engagement and conversion.

I made creative recommendations to the working story to ensure character, setting and plot reinforced the brand DNA in both the real world — and the fictional dimensions where it took place.

NOTE: The strategy is proprietary so contact me if you’d like to see a sample.