Small Decisions

Challenge:

Create awareness of three new BB&T consumer credit cards. Position cards as “with you for the long run”.

Solution:

A two minute narrative video telling the story of a couple’s life and how the cards played a supporting role.

Expanded social content captured during the shoot offers a variety of messaging (from awareness to conversion) for each individual card and BB&T as a brand.

When divided into thirds, the hero video becomes three unique spots—one for each card.

Bright Card :15 Cutdown

Cash Rewards Card :15 Cutdown

Travel Rewards Card :15 Cutdown

Instagram Stories

Facebook Carousels

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Display Banners

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Cinemagraphs

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Animated GIFs

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