Create awareness of three new BB&T consumer credit cards. Position cards as “with you for the long run”.
A two-minute, award-winning brand film told the story of a couple’s life and how the bank played a supporting role. The film fueled an integrated marketing campaign across digital, social, YouTube and display.
Social told the story 3 ways—to 3 audiences
When divided into thirds, the hero film became three unique spots—one for each credit card. And expanded content captured during the shoot supported a variety of messaging (from awareness to conversion) for the cards and the brand.
:15 cut for the Bright Card
:15 cut for the Cash Rewards Card
:15 cut for the Travel Rewards Card
Cinemagraphs brought the landing page to life