Create awareness of three new BB&T consumer credit cards. Position cards as “with you for the long run”.
A two minute brand film telling the story of a couple’s life and how the cards played a supporting role.
Expanded social content captured during the shoot offers a variety of messaging (from awareness to conversion) for each individual card and BB&T as a brand.
When divided into thirds, the hero video becomes three unique spots—one for each card.
:15 cut for the Bright Card
:15 cut for the Cash Rewards Card
:15 cut for the Travel Rewards Card