Challenge:

AAA has huge name recognition but is known more for their roadside assistance than any of their other products. They wanted to introduce their home and auto insurance to a new audience.

Solution:

AAA’s biggest brand equity is the trust consumers have for it’s life-saving services. ‘This concept reintroduces the impact of trust and shows just how important it is to everyday life.

Behind-the-Scenes at the Shoot

The spot was directed by Sean Baker who co-wrote and directed The Florida Project.

All photography by the amazing Redd Pepper.