Challenge:

AAA has huge name recognition but is known more for their roadside assistance than any of their other products. They wanted to introduce their home and auto insurance to a new audience.

Solution:

AAA’s biggest brand equity is the trust consumers have for its life-saving services. ‘This concept reintroduces the impact of trust and shows just how important it is to everyday life. Creative from the shoot fueled an integrated marketing campaign with social and display.

Behind-the-Scenes at the Shoot

The spot was directed by Sean Baker who co-wrote and directed The Florida Project.

All BTS photography by Redd Pepper.