The Challenge
Drive brand reputation with storytelling that brings Verizon brand positioning, purpose and narrative to life on the News Center.
The Audience
U.S.-based, 18+ individuals that are interested in the societal implications of technology.
The Solution
Stories of people who are using the power of connectivity to spark a movement and create positive change. We deep dive into what pushed them to act, how they use technology to spread their message and how networks—human and virtual—have caused big, real-life impact.
Meet the change makers who are disrupting for good across the nation.
Disrupt for Good: The Story Series
Every story featured original photography licensed from each subject and was designed with animated pull quotes that brought different voices to life.
Apache Skateboards kick-flips skateboarding into a fine art
One of the first Native American skateboarding teams hosts a virtual skateboarding competition.
Aclima: How to measure air quality in a crisis
By measuring air pollution levels in neighborhoods across California, Aclima hopes to use the data to improve air quality insights for better decision-making.
Xiuhtezcatl: The climate fight will never look the same again.
How the 20-year-old uses tech and hip-hop to connect the most diverse generation in history.
More brand journalism from the story-driven campaign
Gaming the impossible: Jane McGonigal wants you to save the world
How 5 teens are delivering 1 million+ units of PPE from their parents’ basement
The future of weather forecasting is in your back pocket.
Deaf Power: Two Deaf artists take back their language and culture on Instagram
Todd Eckle 