Challenge

One of the largest steel companies in the world needed to find a new way to tell their story. They wanted to show prospective customers that they were less a commodity and more strategic partner. The first audience they were targeting was construction.

Solution

A brand storytelling platform that showed the human side of steel. Minds of Steel show how leaders in architecture and design are using steel in innovative ways.

Full stories

Note: Some of the page formatting may look slightly off since my screenshot plugin struggled to capture some of the dynamic movements on the page.