Do What You Want to Do

Challenge:

Brighthouse Financial was reinventing annuities as a retirement product and needed to show the impact that guaranteed income can provide at that stage of life.

Solution:

A five-piece content bundle that uses visuals, real world storytelling, and long and short form articles. The content inspires people to pursue their true passion during retirement with the help of secure, steady income from an annuity.

Documentary Video

Infographic

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